"I'm not climbing a mountain. I just want to be comfortable while running to Target."
Then I Found Lōma
I was ready to give up entirely when a friend mentioned she'd been wearing the same sherpa pullover for six months and it "still looked brand new." Naturally, I was skeptical. But she sent me photos. After six months and "probably 30 washes," it genuinely looked perfect.
The brand? Lōma.
I'd never heard of them, which actually made me more interested. No hype, no viral TikTok moment, just people quietly buying them and actually keeping them.
Side-by-side comparison: Lōma vs other brands after 20+ washes
What Makes It Different?
I ordered one in April. It's now October. I've worn it at least twice a week. Washed it probably 15 times. Here's what I've noticed:
The softness hasn't changed. This is the big one. Every other sherpa I tested lost its plush feel after a few washes. The Lōma pullover feels exactly the same as day one. I'm not exaggerating—I went back to check my original photos to make sure I wasn't imagining it.
Zero pilling. Not a single little fabric ball. I've inspected this thing closely (maybe too closely), and the material still looks new.
The fit actually works. It's genuinely oversized without being shapeless. I'm 5'6", usually a medium, and the medium fits perfectly—cozy and relaxed but not swimming in fabric. The proportions are just... right.
It's actually machine washable. I know every brand says this, but with Lōma it's true. Cold wash, tumble dry low or hang dry. That's it. No special detergent, no hand washing in your bathtub at midnight.